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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

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Author: Barbara Smith

Genre: Business

Publication year: 2021

Number of pages: 304

Language: Russian

ADIDAS and PUMA are giant companies with a total annual turnover of more than $30 billion. They set trends not only in sports but also in fashion, music, culture, ecology, and other areas of life.
In this book, you'll learn how a sibling rivalry that began more than 70 years ago escalated into a competition between two of the world brands that continue to this day.