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Advertising, PR, Marketing

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Author: Karen Sargsyan

Genre: Business

Publication year: 2019

Number of pages: 130

Language: Armenian

The scientific methodical manual "Advertising, PR, Marketing" provides a comprehensive understanding of the main tools of marketing promotion. The manual presents in more detail the features of advertising and public relations - PR organization in the marketing system, as well as the main ways of marketing promotion.

The manual is intended for professionals involved in the field of marketing, advertising and public relations organizations, students, as well as for all persons interested in the mentioned field.