Copywriting. How not to eat a dog by creating sold texts

This book is a set of methods, techniques and secrets for writing sales texts (texts for websites, printing, commercial offers and other advertising purposes). Each chapter contains advice or a technique ready for use - for example, how to write an effective title for a text. The reader opens the book to the desired page, chooses the advice or secret he needs and implements it. All the material in the publication is based on the successful personal experience of the author and his clients. There is no theory, no complex systems and abstruse formulas - only practice, consisting of selected techniques for writing advertising texts. Highly recommended for copywriters, namers, marketers, advertising and PR specialists, owners of small and medium businesses.

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