Tough presentations. How to sell anything to anyone

The ability to competently present a product or service is half the success of sales. However the old methods and techniques for creating presentations no longer work. The time has come for progressive solutions that attract, arouse interest, and motivate you to buy your product.

Dan Kennedy in his book tells in detail what even one presentation can do, how to create it, how to speak without fear, how to attract and hold the audience's attention. The author shares the secrets of mass persuasion, forming a coherent commercial offer architecture, structuring promises and much more.

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